Do not assume that from foreign ownership alone. Assess the actual U.S. services arrangement, including the prohibition involving a U.S. entity solely owned or controlled by the applicant.
Identify the relevant entity
The Canadian business and U.S. recipient should not be silently treated as the same company.
The credential has to be a post-secondary diploma or certificate in hotel or restaurant management, which excludes a general business qualification however relevant it feels. Start by naming the exact USMCA profession, then compare its stated education, licence, and experience criteria with the actual foreign award. Eligibility turns on Canadian or Mexican citizenship, which permanent residence alone does not satisfy, a qualifying listed profession with its credential requirements, prearranged professional work in the United States, and temporary entry. Confirm this distinction early with the applicant so expectations about timing and required steps match the actual process rather than assumptions carried over from a Canadian citizen colleague's experience. Where the answer is neither Canadian nor Mexican, this route is unavailable regardless of the credentials, the offer, or the years spent living in Canada, and continuing to plan around it wastes the applicant's money and the employer's patience.